This SEO Guide explains everything about Search Engine Optimization (SEO).

I've used very simple language with examples and Images that will help you to understand What is SEO and How SEO Works


Stick with this Guide and ENJOY!

1. What is SEO?

SEO stands for "Search Engine Optimization".

Let's break the whole term into two terms:

► Search Engine

► Optimization

What is a Search Engine?

A Search Engine is a place where you find answer for your queries when you perform a search.

A Search Engine is like a Library.

Ex- Google, Bing, YouTube, Amazon, Yandex, etc. 

All these are the Search Engine where you search different queries for the respective answers.

What is Optimization?

According to Merriam-Webster,

Optimization is an act, process, or methodology of making something (such as a design, system, or decision) as fully perfect, functional, or effective as possible.

In simple terms,

Optimization is a process to make improvements in something to increase its quality for best results.

For Ex- You want to improve your Laptop performance. Now, what would you do?

• You'll Install Antivirus

• Then, Scan Your Laptop 

• Upgrade Your RAM

And other little improvements. 

So, what are you doing here? 

You are optimizing your Laptop by making some improvements in it for its better performance.

Let's Conclude,

What is Search Engine Optimization (SEO)?

Search Engine Optimization is a process of optimizing your Website/Blog, YouTube Channel, etc. according to the need of the Search Engine to Rank above to your competitors for more organic traffic (people visit your website) and views for particular queries.

For Ex- I've this website https://flyingseo.com

And I want to rank this Blog Post on the first page of the Google (Search Engine) when someone search:

"What is SEO and how it works?"


"What is SEO?"

So, to rank on the first page of the Google I need to optimize my website according to Google's Ranking Factors which are more than 200...

Whenever one think or heard about "Search Engine optimization", they mostly mean Google SEO.

That's why I'm going to focus on optimizing your site on Google.

Note: There are two kinds of results Google shows.

a) Organic Result

b) Paid Result

2. What is Organic Traffic?

This is the traffic when you don't pay anything to Google.

This is Free and High Quality traffic.

For Ex: 

If you search on Google - "Dell Laptop Price"


As you can see in this Image if I click on the first result i.e., organic result then I'll become the organic traffic for that website because that website hasn't paid anything to Google to Rank on the 1st Position. 

It is because of SEO.

I'll discuss the importance of SEO in "Is SEO Important?" section.

3. Difference Between Organic And Paid Results

Organic Results are those for which you don't pay google to rank.

Paid Results are simply the Ads when someone pay google to put its website on top.


You can compare between the Paid Result and Organic Result by noticing the word "Ad" which represent Paid result else it is organic.

Note: SEO helps to rank on top without paying anything to Google.

3. How SEO Works?

Isn't it seems like magic when you search anything on Google you get exactly what you wants? (In most of cases)

Hey Raman, what's behind that magic?


Google have many many many spiders / crawlers / bots who visit or crawl every website and webpage that is on Google.

Either it is a 10yr old website or a fresh one. Google's spider or crawlers look everything that is on webpages. 

And these crawlers are smart enough to know what the websites and webpages are all about.

And that's why you get the best result from the millions of website that are on Google.

This will tell you How Google Search Works.

I'm going to explain exact 4 key factors that Google Uses to Rank a Website:

A) Search Intent

What are you exactly looking for the query you've searched on Google?

For ex:

If you search "what is android" on Google then you don't expect the results related to "what is ios". Right?

And do you know that Google understands the intent behind your search.

It knows the meaning of your query.

That's why it gives the best result among the billions or millions of other result.

Here you can see that the keyword "what is android" brings up more that 3 Billion results.


B) Relevance of Webpages

After understanding the search intent Google check the relevancy of webpages which means it search for the exact keyword, which you have searched, on the webpages.

It also check the webpages also included the information related to your query.

For ex: 

If you'll search "what is social media" then Google not only give results that only have the meaning or definition of it but it'll show the results which have information more than that.


This is the best thing about Google.

C) Quality of Content

There are a lot of Spammy Websites on web on which Google don't trust.

These websites have low quality content, which is copied and stuffed with ads.

These type of websites have the worst User Experience and that's why google don't rank such websites.

So, Google prioritize the most reliable sources available on internet. 

For this Google check the Authoritativeness and Trustworthiness of the websites.

In every niche (topic) on internet there are some websites on which google trusts and that's why Google rank such websites on the 1st Page.

Google believes that these websites will provide quality content to its users because of their High Domain Authority.

• How Google knows that the page or website is Authoritative and Trustworthy?

Google checks the no. of quality links linking back to that page / website which are called Backlinks.


The more quality links aka Backlinks a page has, the higher it will rank.

(This Google's unique ability to track Quality Backlinks separates it from other Search Engines like Yandex, Bing, etc.)

D) Usefulness

All the above points don't even matter if the webpage is not useful.

Usefulness means that the webpage must be User Friendly.


Google consider these points to check Usefulness of a Webpage are:

1. Page Speed: It sees that how fast the webpage loads. You can check speed of your website and webpages here for both mobile and desktop.


2. No. of Clicks: How many user clicked on a result.


For ex:

If 70 out 100 clicked on the 3rd result instead of 1st and 2nd then Google will push the 3rd result on the 1st position because the no. of clicks on 3rd are more than that of 1st and 2nd.

3. Compatible to All Devices: The results i.e., webpage should be compatible for all the devices like Desktop, Tablet and Mobile.


4. Is SEO Important?


Search Engine Optimization is very important if you want to rank on Google.

Why Google?

Because 60% of overall searches happens on Google.

Do you know?

60% searches on Google means more than 2 trillion searches per year it means around 63000 searches per second.

SEO is important especially when you are selling some product or service online.

Remember, I talked about Organic and Paid Results.

And 70% to 80% people clicks on organic results and ignore paid results.

Out of which 20% of people click on first organic result.

Isn't it is Amazing?

Think if you can rank organically (for which you don't even have to pay a penny) than you'll be able to acquire most of the users (Free of Cost) and able to sell them your product or service.

Lets understand this from an example:

You sell shoes and recently created a website to sell them online.

You want to sell adidas shoes and if you can rank for:

"buy adidas shoes"

► "adidas shoes under 10k"

Why these keywords? 

For a moment think if you want to buy adidas shoes then what will you search on Google?

Put yourself in your customer's shoes then think.


I did keyword research using Google Keyword Planner to know how much people search for this keyword and what is the cost per click I've to pay if I advertise my website for this keyword.

Volume (No. of Searches): 100-1K

Cost Per Click (CPC): ₹3.31 (Minimum)

CPC means I have to pay ₹3.31 when user clicks on my ad to Google.

You don't have to pay to sell adidas shoes while others will fight to advertise on it. 

This is the Power and Importance of Search Engine Optimization.

5. 4 Types Of SEO

When it comes to optimizing your site, you need to understand that SEO have 4 types, On-Page SEO, Off-Page SEO, Technical SEO and Local SEO.

Let's discuss them one by one:

A) On-Page SEO:

Also known as On-Site SEO. Optimization of the visible part (webpages) of the site is called On-Page SEO.

There are tons of On-Page SEO ranking factors that are important to optimize webpages.

Some On-Page practice includes:

• Title 

• Meta Description

• Internal Linking


• LSI (Latent Semantic Indexing) Keywords

Most of the people ignore On-Site SEO especially the digital marketing agencies because they think that it is not worth it.

And let you the secret the proportion of On-Page SEO and Off-Page SEO which top SEO experts uses is 90:10 respectively. Ex: Rand Fishkin, Brian Dean, Neil Patel, etc.

In terms of SEO,

it is a waste of time to do Off-Page SEO without doing On-Page SEO.

B) Off-Page SEO:

Opposite of On-Page SEO.

Optimizing your website from backside.

Off-Page SEO is not only about building links aka Backlinks. It has much more things to do like social signals, social media marketing, building authority and trustworthiness, etc.

The main purpose of Off-Page SEO is build quality references for your website. This can only be done if you've unique content.

Lets understand it with an example:

You've recently become a Lawyer.

And you know that no one knows you, trusts you and have zero references.

Hence, no one will hire you until you build trust, authority and references by helping and giving value for free or by charging less fee than your competitors to the needy people. 

This practice will slowly creates trust and authority among people and these people are your references which will help you to acquire clients who will hire you.

That's the same case with Off-Page SEO.

People build references in terms of links aka Backlinks to build Trust and Authority in their respective niche by giving link to each other.

C) Technical SEO: 

Most of the people don't know about Technical SEO. 

Technical SEO is the practice of optimizing the technical stuff / structure of your website.


The important technical SEO practices are:

• Increasing Website Speed

• 301 Redirect

• XML Sitemap

• Robot.txt file

And a lot of other factors.

Here is the Technical SEO Checklist where you can check the technical stuff of your website and optimize according to that.

D) Local SEO:

If you've an online business then you don't need Local SEO.

It is only for people who've their physical shop like, salon, restaurant, bar, etc.

Local SEO helps in to improve Google Maps Listing in your local area.


If your business in not listed on Google Maps then go to Google My Business and list your business.


Go check this out.


Do You Know? SEO is more than that of what I've explained to you.

I've explained it with local examples so that you can understand it.

I didn't go in depth to explain On-Page, Off-Page, Technical and Local SEO because I don't want you to confuse. 


I'll explain everything in other posts.

Let me know in the comments about your doubts and feedback for "What is SEO? How SEO Works?" guide.

Thank You

Raman Kumar

Raman Kumar

Hey! I'm Raman here. I've created Flying SEO to help people with Digital Marketing Stuff like Search Engine Optimisation, Blogging, etc. I know that I'm not a BIG BRAND but I swear that the information I provide on my Blog is Authentic. As I'm growing Flying SEO by optimizing it. You can grow yours also. Don't forget to check my Blog and do Follow me on: Instagram > @flying.seo Facebook > Flying SEO Twitter > Flyiing SEO


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